{"product_id":"marketing-dynamics","title":"Marketing Dynamics","description":"\u003cp\u003eThis new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian\n\u003cbr\u003eexamples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780199007431\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Greg Gregoriou, Jessica Pegis, Brenda Clark\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Oxford\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Canadian\u003c\/li\u003e\n\u003c\/ul\u003e\u003cspan style=\"display:none\"\u003e431 7431 07431 007431\u003c\/span\u003e","brand":"Batner Bookstore","offers":[{"title":"Default Title","offer_id":43934194827352,"sku":"9780199007431","price":103.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/7564\/3992\/files\/9780199007431.jpg?v=1775052747","url":"https:\/\/batnerbookstore.com\/products\/marketing-dynamics","provider":"Batner Bookstore","version":"1.0","type":"link"}