{"product_id":"what-is-lego","title":"What Is LEGO?","description":"\u003cp\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/p\u003e\n\n\u003cp\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780593092941, 0593092945\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jim O'Connor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Penguin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cspan style=\"display:none\"\u003e941 2941 92941 092941 945 2945 92945 092945\u003c\/span\u003e","brand":"Batner Bookstore","offers":[{"title":"Default Title","offer_id":43934252138584,"sku":"9780593092941","price":7.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/7564\/3992\/files\/9780593092941.jpg?v=1775054492","url":"https:\/\/batnerbookstore.com\/products\/what-is-lego","provider":"Batner Bookstore","version":"1.0","type":"link"}