Launching and Leading a Business

Launching and Leading a Business underlines the impact of business on students’ everyday lives and empowers them to take charge. This exciting, all-new student resource covers business essentials and the great many new issues businesses are facing today, such as:

The information revolution
Cloud-based business models
Intellectual property rights
Social media commerce
The knowledge economy
Digital currencies
Entering the “skilled trades”
Financial technology (FinTech)
Automation, Robotics, and Artificial intelligence
Workplace diversity, equity, inclusion
Fair trade /free trade
Socially responsible business practices
Social and interpersonal skills

• ISBN: 9781550772845
• Author: Hirji, a, Kilby, S Raposo, B Guest L
• Publisher: Thompson Educational Publishing